An agency of the Ministry of Industry, Investment & Commerce, the JBDC is Jamaica’s premier business development organisation working collaboratively with government, private sector, as well as, academic, research and international communities.

Contact

1876-928-5161-5
1876-928-0275
1876-928-4136

Mobile (Digicel)

1876-881-6146
1876-577-3145

14 Camp Road, Kingston

Welcome to Entrepreneur Weekly! As we dive into the festive Christmas season, it’s high time for entrepreneurs to unwrap a bundle of marketing opportunities. ‘Tis the season to be jolly, and also the season to boost your business. In this week’s blog, we will explore Merry Marketing Strategies tailored for entrepreneurs keen on leveraging the magic of Christmas for business success.

  1.  Deck the Halls with Festive Branding

Infuse your brand with holiday cheer… Update your logo, incorporate seasonal colors, and create festive visuals for your website and social media. A Christmas-themed brand aesthetic not only attracts attention but also puts your audience in a joyful mood.

  1. Santa’s Specials: Irresistible Holiday Offers

‘Tis the season of giving, and customers love a good deal. Create special holiday offers, discounts, or exclusive bundles that entice shoppers to choose your products or services as their go-to Christmas gifts. Make sure the promotions have a touch of Christmas magic.

  1. Social Media Sleigh Ride

Hop on the social media sleigh and spread the festive joy. Share behind-the-scenes glimpses of your team celebrating, run holiday-themed contests, and encourage user-generated content with Christmas-related hashtags. Engaging your audience on social platforms can amplify your brand’s visibility during this merry season.

Photo of light bulbs with shining fibers in a shape of Digital Marketing, Website, SEO and Strategy concept related words isolated on black background

  1. Emails that Jingle All the Way

Craft email campaigns that stand out in crowded inboxes. Send out personalised Christmas greetings, share heartwarming stories about your business, and, of course, include exclusive holiday promotions. An email that resonates emotionally can leave a lasting impression on your subscribers.

  1. Content Calendars: Unwrapping Daily Delights

Create a content calendar that unwraps daily delights for your audience. Whether it’s a daily holiday tip, a festive joke, or a sneak peek into upcoming promotions, keeping your content fresh and festive ensures consistent engagement throughout the Christmas season.

  1. Santa’s Workshop: Collaborate for Success

Team up with fellow entrepreneurs for collaborative promotions. This cross-promotion not only expands your reach but also brings a delightful variety to your customers. After all, Santa’s workshop is always better with more elves!

  1. Optimise your Website for Christmas

Ensure your website is dressed in its holiday best. From festive banners to Christmas-themed product displays, create an online experience that reflects the magic of the season. A visually appealing website encourages visitors to stay and explore.

  1. Charity Cheer: Give Back This Christmas

Spread the joy by incorporating charitable initiatives into your marketing. Whether it’s donating a percentage of sales to a cause or organising a charity event, showing your business’s commitment to giving back resonates positively with customers.

  1. 12 Days of Giveaways: Building Anticipation

Launch a “12 Days of Christmas” giveaway series. This not only builds anticipation but also encourages daily engagement with your brand. Consider collaborating with influencers or partners for added excitement.

  1. Charity Cheer: Give Back This Christmas

Spread the joy by incorporating charitable initiatives into your marketing. Whether it’s donating a percentage of sales to a cause or organising a charity event, showing your business’s commitment to giving back resonates positively with customers.

Artisan, Brammy Grant proudly displays his creations at the Things Jamaican 60th Anniversary Early Christmas Tradeshow.

This Christmas, let your marketing strategies be as merry as the season itself. JBDC’s Things Jamaican™ stores knows how to do it best. TJ rolled in Christmas early this year with an Early Christmas Tradeshow recently on November 24, 2023, just nearly a month before Christmas day. This tradeshow also marked the 60th Anniversary of the custodian of authentic Jamaican products. Over 60 Jamaican brands tapped into yuletide season early while customers got the chance enjoy festive deals and discounts.

See more on Things Jamaican at www.jbdc.net or shop at www.thingsjamaicanshopping.com.

Things Jamaican Mascot, “TJ”

Author

Corporate Communications