Using information gained from market research, we will guide you on how to make the necessary adjustments to your product/service to fulfill market relevance. Some of these adjustments may be related to the packaging trends, customer preferences, depending on the nature of the product.
Market Readiness Assessment
Through a thorough screening process, we assess a product’s strengths and weaknesses to guide clients to prepare their products/services for the market. Valuable feedback and tips are provided by the Marketing Officers after each screening until the product is ready for the shelves.
One of the most common issues which may come up during screening is the need for appropriate Product Pricing. A Business Development Officer may assist the client with pricing a product correctly.
Brand Strategy Development
Every brand has a story. The Marketing Services Unit assists clients to strengthen their brands through stories about their businesses which connect the target audience with their products.
Market Testing is done in the form of sampling at the various Things Jamaican branches when a new product is being introduced to the shelves.
Product Concept Brief
The Marketing Services Unit assists clients to create a Product Concept Brief which outlines the product’s characteristics, lifecycle and overall direction, because it is crucial in the development of the product.
We provide Market Access for hundreds of authentic Jamaican products through the Things Jamaican™ retail store chain and e-commerce website, as well as indirect market opportunities or events marketing. To learn more about Things Jamaican™, visit www.thingsjamaicanshopping.com.
IP Protection Plan
An IP Protection Plan is critical to the growth and safety of the brand. We direct our clients to agencies that are able to assist, such as the Jamaica Intellectual Property Office (JIPO).
Market Development Plan
The Market Development Plan takes into account the quality of products and services, research and analysis, budgeting and marketing strategies that ensure your product reaches the intended target and is sustainable in the market.
A Marketing Audit is a careful analysis of the company in the marketplace which reviews the gaps, issues/challenges as well as existing competition. All matters that could make or break the product are highlighted within the marketing audit.
Marketing Action Plan
After learning of the challenges and gaps surrounding your product, the Marketing Action Plan functions as a road map which outlines how the business intends to execute its marketing strategies. The Marketing Services Unit assists the client in executing these strategies.