At a time when many entrepreneurs are feeling the financial pinch from the fallout of business due to the coronavirus (COVID-19) pandemic, certified make-up artist, Teeah Anderson, has decided to re-strategise her business model in order to continue to earn a living.
She is now offering make-up classes online reaching a wide cross section of clientele.
“I call it pivoting. As an entrepreneur, you have to find new ways to constantly make money, so that is what I am doing,” she tells JIS News.
The 24-year-old mother of one and owner of 876 Faces, tells JIS News that she had shut down her business indefinitely shortly after Jamaica recorded its first case of COVID-19 on March 10.
Miss Anderson, who is asthmatic, notes that her craft traditionally does not allow for physical distancing, as doing make-up professionally involves face-to-face, one-on-one contact.
“Self-preservation was key and remains true for me. I have a comorbidity and was not going to put myself or my family at risk by continuing to practise,” she says.