The Jamaica Business Development Corporation (JBDC) is urging corporate Jamaica and Jamaicans in general to purchase mostly Jamaican made products as Christmas gifts this year.
The Corporation recently launched B2B or its Buy to Build-Made in Jamaica Christmas corporate gifting ampaign.
The objective of this campaign is to connect companies with local producers, while creating sales opportunities for micro, small and medium-sized enterprises, particularly those recovering from Hurricane Melissa.
The campaign comes at a critical time for local producers because, although some of them have restarted production, the JBDC says this is only a part of the story.
Elaborating, the corporation stressed that restoring demand and getting products back in the hands of paying customers are equally important.
Janine Fletcher-Taylor, manager of the JBDC’s marketing services unit and chief executive officer Daenia Ashpole say that, in order for the economy to thrive, there must be local buying and trading.
Source: RJR News Online – https://radiojamaicanewsonline.com/business/jbdc-urges-that-mostly-jamaican-made-products-be-purchased-for-christmas-gifts
