By now you should be on your way to incorporating digital technologies in your business as the Entrepreneur Weekly has been empowering you with information around Digital Transformation in recent months. You have also been reading about the Digital Jamaica project. But, there’s more! The Digital Jamaica Summit & Showcase, an initiative of the European Union (EU), Ministry of Industry, Investment & Commerce (MIIC), and Jamaica Business Development Corporation (JBDC) is scheduled to take place at the Jamaica Pegasus Hotel on Tuesday, September 3, 2024.
Designed to help you to tech charge your business to new heights, this event is being held under the theme: Powering Connectivity for MSMEs.
Here are 10 things you will learn:
- E-commerce
Learn how to set up, manage, and optimise an online store. This includes everything from selecting the right e-commerce platform, to understanding the intricacies of product listings, pricing strategies, and inventory management. You will also gain insights into leveraging analytical tools to track sales performance and customer behaviour, ensuring your online business thrives.
- Digital Payments
Gain a comprehensive understanding of the various digital payment methods available and how to integrate them into your business. Learn about the benefits and drawbacks of different payment gateways, how to set up secure transactions, and the importance of digital wallets and mobile payments. This will enable you to offer your customers multiple, seamless payment options.
- Data Protection
With growing concerns around data privacy, this session will cover best practices for safeguarding your customer data. Learn about the legal requirements and frameworks and how they apply to your business. Discover how the JBDC’s partnership with Securys Limited (international data protection company) can help your business.
- Customer Relationship Management (CRM)
Understand the importance of CRM systems and how they can transform your approach to customer interactions. Learn how to utilise digital tools to revolutionise the way you engage with your customers. This Summit will teach you how to create personalised customer experiences that foster loyalty and repeat business.
- International Trade
Learn how digital technologies can help you into international markets. Discover the fundamentals of international trade, including logistics, export regulations, and market entry strategies. Understand how to leverage digital tools to manage international communications and transactions effectively.
- Cybersecurity
Securing your business against cyber threats is paramount. This Summit will focus on understanding the various types of cyber threats and how to protect your digital assets against them. Learn about antivirus software, and other cybersecurity measures to safeguard your business operations.
- Website Development
A professional, functional website is the cornerstone of digital presence. Learn the basics of website development, from selecting the right platform to customising for seamless customer interface. This session will also cover essential SEO practices, making your website more visible and attractive to search engines.
- Digital Marketing
Discover the key components of a successful digital marketing strategy. Learn about social media marketing, content creation, email campaigns, SEO, and so on. Understand how to measure the effectiveness of your digital marketing efforts using analytical tools, and how to pivot based on data insights to achieve better results.
- HR/Team Management
Managing a digital workforce requires new approaches and tools. Learn about the latest HR technologies and software that can streamline recruitment, onboarding, payroll, and performance management. Discover strategies for fostering a productive remote work environment, improving team collaboration, and maintaining employee engagement.
- Digital Jamaica Project
Get an in-depth look at the Digital Jamaica Project and how it aims to propel the nation into the digital age. Learn about the resources, opportunities, and support systems available to Jamaican businesses through this initiative. You also get to pre-register and be counted among nearly 3000 entrepreneurs in upcoming training.
Join us on September 3, 2024, at the Jamaica Pegasus Hotel, and take advantage of this unparalleled opportunity to tech-charge your business.
Register now for FREE by clicking the flyer or visit www.jbdc.net/digitaljamaicasummit. See you there!
