MANAGER, MARKETING SERVICES
JANINE FLETCHER-TAYLOR, Manager of the Marketing Services Unit (MSU) is an experienced and qualified marketing and finance professional who has been with the JBDC from inception.
Her pursuit of career development has seen a multi-disciplinary approach with Fletcher-Taylor holding a MA Arts and Culture Management (Universidad Internacional de Valencia), Post Graduate Diploma in Poverty Reduction: Policy and Practice (University of London), BSc. Finance & Accounting (University of London), among other marketing and communication qualifications. Mrs. Fletcher-Taylor is also a GrowthWheel Certified Business Advisor and a CIM MCIM Member with the Institute of Chartered Marketing.
As Manager of MSU she is responsible for the strategic management of the unit and the Things Jamaican™ brand. Janine has had the opportunity to play her part in the repositioning of Jamaica’s Gift and Craft Industry and re-establishing the Things Jamaican™ brand as a key market access channel for authentic Jamaican brands and products.
Through her leadership of the unit, Mrs. Taylor- Fletcher hopes to see a dedicated team of innovative marketers who continuously convert business concepts and products by local MSME brands to an indomitable market force. These she hopes will successfully compete in the global value chain and international markets.