JBDC (Jamaica Business Development Corporation) | Head Office: 14 Camp Road, Kingston, Jamaica | Incubator & Resource Centre: 76 Marcus Garvey Drive 1 876 928 5161-5 (Camp Rd.) | 1 876 758 3966-8 (IRC) firstname.lastname@example.org
Market research can provide projections for what kinds of new products or services may bring forth profit or drive economic growth. For products and services already available, research can tell entrepreneurs whether they can “fill a gap” for a specific need or create a new need for consumers’. By researching the answers to specific questions, small-business owners can learn whether they need to change their package design, tweak their pricing methods or even offer additional services.
When you conduct market research, you can use the results either to create a business and marketing plan or to measure the success of your current plan. For this reason, it is of paramount importance that you ask the right questions, in the right way, of the right people. But how well do we know how to do this and can we do it on our own? Research, done poorly, can steer a business in the wrong direction and this is why it is crucial that you consult an expert when considering research for your new business venture. To make the process easier, the Jamaica Business Development Corporation (JBDC) has recently revamped a unit within the organization to meet the needs of entrepreneurs and companies seeking project management and research solutions for their businesses.
The Project Management and Research Development Department (PMRD) (formerly Industrial Secretariat Unit) was established in 2004 to respond to the developmental needs of and prepare industry information for businesses within the Micro, Small and Medium-sized Enterprise (MSME) group. In recent times, the mandate of the Department has expanded to respond to local, regional and global needs of large, medium-sized, small and micro enterprises in the areas of research development and project management. To serve the JBDC’s enhanced mandate, a team of highly qualified professionals staffs the department, with collective field experience spanning over 50 years. JBDC PMRD unit is positioned by its mission: “to offer state of the art project management and research solutions that are undergirded by data integrity, process quality and consistent efficiency to internal and external stakeholders”. The overarching objectives include:
The following Project Management and Research solutions are currently being offered:
Project Management and Training
She distinguishes herself as a woman of character and strength in a male-dominated field. She has the only female-owned and operated Geo-Informatics Systems (GIS) Company in the region. She was recognised for exemplary leadership and entrepreneurship in 2012. She volunteers for and serves on several GIS initiatives locally, regionally and internationally. This female powerhouse is Valrie Grant, founder and managing director of GeoTechVision Enterprises Ltd. She is, fittingly, one of two nominees in the National Commercial Bank Jamaica Limited’s Nation Builder Awards category of Women in Business for 2013.
The Jamaica Business Information Centre (JAMBIC) was established in 2006 to address the growing need to make current and pertinent business information accessible to existing and aspiring entrepreneurs across the island. At its inception, it formed part of the Jamaican government’s action plan “Implementing the knowledge society in Jamaica” and fittingly had as its primary objective, the implementation of an interactive communication and information network that would link the various users and providers of business information through the use of technologies that drive business growth.