Things Jamaican represents products that have been produced in Jamaica. It's the marketing support services unit of the JBDC. The following represents a synopsis of our services, in our aim to expand and improve marketing support for MSMEs in the productive sector:
Market Access Support/Facilitation
Producer market exposure: we facilitate the suppliers’ interactive and direct promotion of their products whether through trade and marketing events or through our retail outlets
Events marketing: we create or seek suitable marketing events and facilitate participation of the suppliers, thus providing additional markets and opportunities
Digital/electronic marketing: we use the digital platform to reach new and additional markets, through social media, emails, website etc.
Ecommerce: This market access tool allows exposes the products to the international market, thus garnering additional revenue for the suppliers.
Distribution: We seek and negotiate additional market outlets on behalf of our suppliers.
Pop-up stores: we promote the suppliers’ outputs through temporary retail outlets.
Tradeshow participation: we represent our suppliers and participate on their behalf at targeted marketing events and expositions, negotiating partnerships and garnering revenue, testing and introducing new products.
Linkages: We negotiate business, order contracts and supply opportunities with third parties on behalf of our suppliers
Marketing Consultation & Training
- Supplier screening: We assess products; feedback, instructions, suggestions and referrals are given, appropriate markets are sourced for products
- Training workshops: these are done in collaboration with the Business Advisory Department
- Things Jamaican brick and mortar stores
Market Research & Testing
- Information gathering
Product screening, testing and development support
- New product development, in-market product testing, continuous support and feedback
- Supplier Development
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