In our competitive world, the trend toward self-improvement - intellectually, socially, physically, cosmetically and emotionally - has led to a major growth industry focusing on personal development. Health and well being has also seen a number of alternative practices (many of which focus on holistic healing) become increasingly popular. From this trend there has been an increased demand for natural remedies and products such as essential oils and herbs. In turn, this demand has lead to many farmers diversifying their business base and exploring new markets and options. Areas of growth and opportunity in personal services may include:

• alternative therapies
• stress management, relaxation and meditation
• personal counselling and self awareness
• parenting skills and techniques
• public speaking and social etiquette
• career and skills development
• image consulting
• personal security, self-defence training and devices

The entertainment and recreation industry is one of the key beneficiaries of a range of economic and social changes that are shifting household expenditure patterns in favour of services. Health and lifestyle changes are leading to growing numbers of consumers taking an active interest in both their physical and cosmetic well-being.

For example, the sport, health and fitness industry is currently in the growth phase of its lifecycle and can be big business, not only at the professional level, but also with the social and recreational sports person. Service areas that offer potential opportunities for business in sport include:

• personal training
• diet and nutrition
• adventure sports
• camps and holiday tours
• health and medicine
• product research and design
• coaching clinics
• marketing and promotions
• equipment hire and sale.

<< Prev - Next >>