|380 local products already off to Olympic host city|
|Wednesday, 13 June 2012 12:47|
LOCAL business operators are set for a good showing in London during the Olympics as the Jamaica Business Development Corporation (JBDC) shipped 380 locally manufactured product brands to the United Kingdom (UK) over the weekend.
Jamaica Promotions (JAMPRO), one of the state agencies spearheading the promotional thrust of Jamaica’s products in the UK, told the Jamaica Observer yesterday that 58 suppliers signed on to the initiative to showcase their products under what has been dubbed the ‘Meet Jamaica 2012 Initiative’, aimed at inviting the world to experience all the facets of ‘brand Jamaica’.
Two major events of the initiative will be ‘Jamaica House’ — a trade affair featuring the best of brand Jamaica, to be held at the 02 Arena, five miles from the Olympic Stadium, from August 3 to 12; and ‘Jamaica in the Square’ scheduled for Birmingham City’s Victoria Square during the Games which coincide with Jamaica’s 50th anniversary of Independence celebrations.
Mark Thomas, communication manager at JAMPRO, told the Observer yesterday that the goods destined for Birmingham and London amount to 33,801 items.